Affin Group has unveiled a new service for Malaysia's ultra-high-net-worth Individuals (UHNWI) and their businesses.

Designed for clients with investable assets of 2 million rupees (US$459,000) or more, Affin Diventium Private Banking offers a comprehensive suite of bespoke wealth management solutions.

Diventium clients will benefit from a dedicated private wealth management team providing financial planning and corporate advisory services. This will include support for mergers and acquisitions, corporate restructuring, and cross-border transactions.

The service also features custom investment strategies designed by Affin wealth professionals to align with clients' financial goals and risk tolerance.

“Affin Diventium Private Banking is a quantum shift in how we approach private banking, designed to resonate with the unique aspirations of our ultra-high-net-worth clients and their businesses,” says Datuk Wan Razly Abdullah, president and group chief executive officer of Affin Bank Berhad.

Beyond traditional banking services, Affin says the new service offers exclusive lifestyle benefits such as access to private events, luxury brand collaborations, and invitation-only seminars.

The bank is also introducing Luxurious Asset Financing, which enables clients to acquire and manage high-value assets like yachts.